Jill Denkmann
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12 Days of Deals

Role: Associate Creative Director

End-to-end creative direction and conceptual/photo art direction for the Amazon.com digital retail campaign, "12 Days of Deals,” which spoofed The Twelve Days of Christmas.

The team and I had a deliciously guilty time coming up with terrible puns to match the daily deal theme with the classic Victorian carol. (Who knew the song is almost exclusively about giving birds as gifts?) 

Photographer: Mike Nelson

Retouch: Janko Williams

Designers: Nina Nguyen, Samantha Yang

Producer: Alexa McIntyre

Role: Creative Lead, Art Director

End-to-end creative direction and conceptual/photo art direction for the Amazon.com digital retail campaign, "12 Days of Deals,” which spoofed The Twelve Days of Christmas.The team and I had a deliciously guilty time coming up with terrible puns to match the daily deal theme with the classic Victorian carol. (Who knew the song is almost exclusively about giving birds as gifts?) 

Photographer: Mike Nelson

Retouch: Janko Williams

Designers: Nina Nguyen, Samantha Yang

Producer: Alexa McIntyre