How do you convey low prices and convenience across multiple ad units on four social channels? (Short answer: PDA). Long answer: Make a campaign of ultra-short, multi-platform-ready social spots, test them against each other and optimize. I wrote and and directed this campaign to hook viewers immediately and drive awareness that Amazon has low prices especially when you need them. This campaign was effective in delivering three times the typical CTR for a social campaign at Amazon.
Creative Lead and Art Director: Jill Denkmann
Producer: Ruthann Lopez
Director: Michael Tavarez
Production Company: Gentleman Scholar