Although it’s now widely known as Amazon’s ubiquitous shopping tagline, Spend Less, Smile More began with this global TV and digital video campaign to drive awareness of everyday low prices. During the height of the pandemic, this campaign was shot 100% remotely via Zoom, and three of the five spots were recorded in multiple European languages. It aired in the UK, France, Germany, Italy, Spain, Australia, and Canada.
Executive Creative Director: Jo Shoesmith
Group Creative Director: Tom Pettus
Copywriter: Jimmy Pardi
Art Director: Jill Denkmann
Producer: Keisha Harris
Director: Jonathan Klein (Partizan LA)
Editor: Paul Plew (Union Editorial)